Blogpost

In 1989, Au Coton dared to challenge the conventions of beauty and fashion with a revolutionary campaign: “You Don’t Have to Suffer to Be Beautiful.” This bold and inspiring slogan marked a cultural shift toward comfort, authenticity, and self-expression in fashion—values ​​that remain just as relevant today as they were then.

The DNA of Style: A Timeless Story That Unites Us Since the 80s, Original Au Coton has embodied simplicity and authenticity through its iconic clothing. From a pioneer of casual style in Quebec to a brand that reinvents its essentials to meet today's sensibilities, Au Coton has crossed the ages with an unchanged DNA:...