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Founded in the early 80s, ORIGINAL AU COTON, more commonly known as AU COTON, is the iconic Quebec brand of loose and casual clothing.
ORIGINAL AU COTON offers comfortable, high-quality products that allow Canadian and international consumers to express their style and individuality.
After nearly 20 years of absence, AU COTON is returning to the public arena with a clear objective in mind : To re -establish the brand at the heart of Quebec culture and to make it shine proudly across Canada and the world .
With the launch of its online store aucoton.com and the opening of its new flagship store located on Amherst Street (soon to be Atateken), in the heart of the Montreal Village, AU COTON is offering a micro collection of clothing consisting of hoodies, cotton fleece sweaters and joggers starting this spring-summer 2019 season. This collection is intended as a preview of the full clothing collection planned for fall 2019.
Proudly designed in Montreal, we can announce the return of the legendary logo, with all the comfort and authenticity of the ORIGINAL AU COTON brand!
Actively contribute to building a society where each person freely and unashamedly assumes their style and individuality, with simplicity, pride and authenticity.
Our mission is based on two (2) fundamental levers. The first lever is to create an emotional connection with our customers around the world by offering them an inspiring clothing style, a unique online experience and stimulating marketing.
The second lever refers to our relationships with our suppliers. Indeed, we are committed to manufacturing our clothes ethically (without sweatshops) and we claim healthy commercial governance (sweat shop free).
ORIGINAL AU COTON is committed to making you experience the same pride that drives us. We are committed to offering you comfortable, high-quality clothing that will allow you to express your style and individuality.
For ORIGINAL AU COTON, these fundamental values are those that guide our decisions and everything we undertake: our relationships with our customers, the causes we support, the choice of our teams and our collaborators as well as the design of the collections we create.
